The Walt Disney Company Research Paper Example | Topics and Well Written Essays - 1750 words

The Walt Disney Company - Research Paper Example The company was later reincorporated in 1929 as Walt Disney Productions, Ltd, and it became a publicly-traded company in 1938. The company became a leading American animation industry before it was diversified into live-action film production, television, and travel. The Walt Disney Company is well known for its Walt Disney Pictures Group and presently it is one of the leading studios in Hollywood. The Walt Disney has formed a $7 billion agreement with Pixar Animation Studios where Steve Jobs is the Chief Executive Officer and 50.6% owner. On the strength of this deal, Jobs will become the largest shareholder at Disney and acquire a major position in its director board. This alliance ensures the collaborated business operation of both Pixar and Disney animation studios. Management experts opine that this acquisition would assist the Disney to continue its dominance in American animation industry. Presently, both the Disney and Pixar possess considerable managerial strengths which off er prosperous future for the integrated operations. This paper will evaluate the scope of the Disney-Pixar alliance by focusing more on different aspects of this acquisition strategy. Steve Jobs’ influence on Walt Disney Steve Jobs who is blessed with an innovative brain is the co-founder of Apple Inc; whereas, the Disney has already gained a good stature among its customers across the globe. The case study indicates that the Disney’s long run success can be mainly attributed to its value creation through diversification. The company’s three dimensional corporate strategies include horizontal and geographic expansion as well as vertical integration. When the Disney takes advantages of all available expansional opportunities or choices of businesses, Steve Jobs tries to develop new products in accordance with changing market interests. Hence, Disney’s repute and Jobs’ technical expertise together would assist the Walt Disney to achieve infinite heig hts in market. On the strength of Job’s long years’ experience in technological innovation, the Disney can minimize its research and development costs to a large extent. In addition, this strategic alliance would assist the Disney to reduce the intensity of market competition and the situation may add value to the company’s future vision and strategies. As Mungenast (2007) points out, the Pixar Animation Studios also possess a series of competitive strengths including CGI-animate feature films developed with PhotoRealistic RenderMan that generates high quality images (p.9). Therefore, the planned acquisition may assist the Disney to increase the number of its potential customer groups. It is known to everyone that Jobs’ relentless effort was the only factor that lifted Pixar and Apple sky-high. If he can bring his innovativeness to this new venture, he will uplift the staid company to a leading laboratory for media convergence. Management of Digital Age C orporation After his astounding success in Apple and Pixar, Steve Jobs sets a new bar for how to manage a Digital Age corporation. As music, movies, and photography go digital, customer interests have switched from complex product structures to elegant simple devices. From the case study, it is clear that Jobs in an obsessive perfectionist who demands total control over each and every aspect of product, from hardware and software to its applications. Jobs’ efficient leadership also contributes to the effective management of a

MANAGING CHANGE AND CREATIVITY IN ORGANIZATIONS Assignment

MANAGING CHANGE AND CREATIVITY IN ORGANIZATIONS - Assignment Example Human resource management plays a critical role in defining business performance and productivity. It has a direct impact on the organizational success and market positioning within a highly competitive environment. People are the key assets instrumental in stimulating business growth and development. Human resource management has assumed increased significance in devising corporate strategies and enhancing organizational efficiency. The present economic environment has exposed the organizations to a number of challenges that includes structuring business processes to adapt to rapidly changing market dynamics and operating environment. Successful organizations are founded on principles of creativity and innovation within the work environment that provides the companies with the competitive edge to win strategic battles for market share and positioning. Organizations in today’s world operate in a dynamic environment that is driven by the globalization of economies, increased technology innovations and consumer demands. The changing demographics of the markets are responsible for large scale adaptations in product design, delivery and business processes. Most organizations today face the challenge of leading change management process. It is widely accepted that competent change management can help businesses transform their operational procedures, outlook and approach towards more effective and efficient means of delivering goods and services. A company in order to harness its strengths and core competencies to gain competitive edge must be able to identify them. One of the primary challenges facing the recruiter is to identify the key skills and competencies required by the organization to execute its tasks and objectives. A vital aspect of core competency development within organizations relates to training and development of