The Walt Disney Company Research Paper Example | Topics and Well Written Essays - 1750 words

The Walt Disney Company - Research Paper Example The company was later reincorporated in 1929 as Walt Disney Productions, Ltd, and it became a publicly-traded company in 1938. The company became a leading American animation industry before it was diversified into live-action film production, television, and travel. The Walt Disney Company is well known for its Walt Disney Pictures Group and presently it is one of the leading studios in Hollywood. The Walt Disney has formed a $7 billion agreement with Pixar Animation Studios where Steve Jobs is the Chief Executive Officer and 50.6% owner. On the strength of this deal, Jobs will become the largest shareholder at Disney and acquire a major position in its director board. This alliance ensures the collaborated business operation of both Pixar and Disney animation studios. Management experts opine that this acquisition would assist the Disney to continue its dominance in American animation industry. Presently, both the Disney and Pixar possess considerable managerial strengths which off er prosperous future for the integrated operations. This paper will evaluate the scope of the Disney-Pixar alliance by focusing more on different aspects of this acquisition strategy. Steve Jobs’ influence on Walt Disney Steve Jobs who is blessed with an innovative brain is the co-founder of Apple Inc; whereas, the Disney has already gained a good stature among its customers across the globe. The case study indicates that the Disney’s long run success can be mainly attributed to its value creation through diversification. The company’s three dimensional corporate strategies include horizontal and geographic expansion as well as vertical integration. When the Disney takes advantages of all available expansional opportunities or choices of businesses, Steve Jobs tries to develop new products in accordance with changing market interests. Hence, Disney’s repute and Jobs’ technical expertise together would assist the Walt Disney to achieve infinite heig hts in market. On the strength of Job’s long years’ experience in technological innovation, the Disney can minimize its research and development costs to a large extent. In addition, this strategic alliance would assist the Disney to reduce the intensity of market competition and the situation may add value to the company’s future vision and strategies. As Mungenast (2007) points out, the Pixar Animation Studios also possess a series of competitive strengths including CGI-animate feature films developed with PhotoRealistic RenderMan that generates high quality images (p.9). Therefore, the planned acquisition may assist the Disney to increase the number of its potential customer groups. It is known to everyone that Jobs’ relentless effort was the only factor that lifted Pixar and Apple sky-high. If he can bring his innovativeness to this new venture, he will uplift the staid company to a leading laboratory for media convergence. Management of Digital Age C orporation After his astounding success in Apple and Pixar, Steve Jobs sets a new bar for how to manage a Digital Age corporation. As music, movies, and photography go digital, customer interests have switched from complex product structures to elegant simple devices. From the case study, it is clear that Jobs in an obsessive perfectionist who demands total control over each and every aspect of product, from hardware and software to its applications. Jobs’ efficient leadership also contributes to the effective management of a

MANAGING CHANGE AND CREATIVITY IN ORGANIZATIONS Assignment

MANAGING CHANGE AND CREATIVITY IN ORGANIZATIONS - Assignment Example Human resource management plays a critical role in defining business performance and productivity. It has a direct impact on the organizational success and market positioning within a highly competitive environment. People are the key assets instrumental in stimulating business growth and development. Human resource management has assumed increased significance in devising corporate strategies and enhancing organizational efficiency. The present economic environment has exposed the organizations to a number of challenges that includes structuring business processes to adapt to rapidly changing market dynamics and operating environment. Successful organizations are founded on principles of creativity and innovation within the work environment that provides the companies with the competitive edge to win strategic battles for market share and positioning. Organizations in today’s world operate in a dynamic environment that is driven by the globalization of economies, increased technology innovations and consumer demands. The changing demographics of the markets are responsible for large scale adaptations in product design, delivery and business processes. Most organizations today face the challenge of leading change management process. It is widely accepted that competent change management can help businesses transform their operational procedures, outlook and approach towards more effective and efficient means of delivering goods and services. A company in order to harness its strengths and core competencies to gain competitive edge must be able to identify them. One of the primary challenges facing the recruiter is to identify the key skills and competencies required by the organization to execute its tasks and objectives. A vital aspect of core competency development within organizations relates to training and development of

Epidemiology and Public Health Research Paper Example | Topics and Well Written Essays - 5500 words

Epidemiology and Public Health - Research Paper Example The monarch lives in Buckingham Palace. Parliament meets in Westminster Palace. The borough has an important railroad terminal (Paddington). In Westminster are the administrative offices of the British Broadcasting Corp.; London's chief shopping district; Harley St., a center of medical practice; and a clothing industry. Westminster School is a leading public school, founded in the 14th cent and reestablished by Queen Elizabeth I in 1560(Encyclopedia). Westminster Cathedral, Westminster Abbey, Saint James's Palace, the National Gallery, the Tate Gallery, the imposing Central Mosque, the Imperial College of Science and Technology, St. James's Park, Hyde Park, parts of Regent's Park and Kensington Gardens, Mme Tussaud's waxworks, and Kensal Green Cemetery, resting place of several literary figures are other notable features of the borough of Westminster (Encyclopedia) . The data on population other demographic variables of the borough of Westminster have been collected from the office for National Statistics. For the purpose of the course work these data have been rearranged and presented by means of a pyramid (Figure 1.1). The data belong to the period of 2006 and it mainly exhibits the data relating to male and female and their age group. The following table (Table 1.1) and the pyramid (Figure 1.1) exhibits the entire data in a more comprehensible way. Table 1.1- Sex-wise Demographic Data Age Group Male Female Total 0-4 5900 5800 11700 5-9 4600 4500 9100 9-14 4000 3800 7800 15-19 5300 5100 10400 20-24 10800 12600 23400 25-29 15400 16800 32200 30-34 15700 13700 29400 35-39 12200 9500 21700 40-44 8900 7800 16700 45-49 6700 6400 13100 50-54 5000 5400 10400 55-59 5600 5900 11500 60-64 4300 4800 9100 65-69 3300 3600 6900 70-74 2800 3400 6200 75-79 2400 2800 5200 80-84 1600 2200 3800 85 + 1200 2000 3200 Table no.1.2 Population for Westminster, 2006 Age Group Males Females 0-4 5900 5800 5-9 4600 4500 10-14 4000 3800 15-19 5300 5100 20-24 10800 12600 25-29 15400 16800 30-34 15700 13700 35-39 12200 9500 40-44 8900 7800 45-49 6700 6400 50-54 5000 5400 55-59 5600 5900 60-64 4300 4800 65-69 3300 3600 70-74 2800 3400 75-79 2400 2800 80-84 1600 2200 85+ 1200 2000 Total 115900 116000 Total Population 231900 Table 1.3: Resident Population Estimates by Age Group and Sex Westminster Borough MALE FEMALE Age Group Population Total Percentage Age Group Population Total Percentage 0-4 5900 115900 5 0-4 5800 116000 5 5-9 4600 115900 3.96 5-9 4500 116000 3.87 9-14 4000 115900 3.45 9-14 3800 116000 3.27 15-19 5300 115900 4.57 15-19 5100 116000 4.39 20-24 10800 115900 9.31 20-24 12600 116000 10.86 25-29 15400 115900 13.28 25-29 16800 116000 14.48 30-34 15700 115900 13.54 30-34 13700 116000 11.81 35-39 12200 115900 10.52 35-39 9500 116000 8.18 40-44 8900 115900 7.67 40-44 7800 116000 6.72 45-49 6700 115900 5.78 45-49 6400 116000 5.51 50-54 5000 115900 4.31 50-54 5400 116000 4.65 55-59 5600 115900 4.83 55-59 5900 116000 5.08 60-64 4300 115900 3.71 60-64 4800 116000 4.13 65-69 3300 115900 2.84 65-69 3600 116000 3.10 70-74 2800 115900 2.41 70-74 3400 116000 2.93 75-79 2400 115900 2.07 75-79 2800 116000 2.41 80-84 1600 115900 1.38 80-84 2200 116000 1.89 85

The Saga of Erik the Red Essay Example for Free

The Saga of Erik the Red Essay The real name of Eric the Red was â€Å"Eirikr Thorvaldsson† (Chuck Ayoub, 2004). He was a Viking and Norse chieftain born in Jaeder district of south-west Norway (Ingrid Shumway, 2005) in 950 AD (Tiffany Kaylor, 1976). His father name was Thorvald Asvaldsson (Duncan Thompson, 2006). Eric is given the name of Eric the Red because he had red beard, red hairs (Jan Furst, 2004) and florid complexion (Chuck Ayoub, 2004). His father was exiled from Norway in 960 AD because he murdered a person there (Ingrid Shumway, 2005). The family moved to Iceland and settled in a Norse colony on the coast of Iceland (Jan Furst, 2004). After some years his father dead and Eric married a woman Thorhild (Duncan Thompson, 2006). After some years Eric the Red was exiled for three years from the country because he got involved in the murder of some people (Tiffany Kaylor, 1976). He then decided to explore the land which was at a distance of about 500 miles west of Iceland (Jan Furst, 2004). Eric heard about the land from different people. Later on Eric gave this land a name that was Greenland (Tiffany Kaylor, 1976). It is believed that Gunnjborn Ulf-Krakuson (Tiffany Kaylor, 1976) was the first person who reached Greenland when he was accidentally pushed by the harsh winds towards the land (Ingrid Shumway, 2005). Eric made his voyage towards the land in 982 (Jan Furst, 2004) and spent three years in exploring different parts and coasts of the land (Chuck Ayoub, 2004). He established the first Nordic settlement in Greenland (Jan Furst, 2004) and he is called the founder of Greenland (Tiffany Kaylor, 1976). After three years of banishment he returned to Iceland (Jan Furst, 2004) and told people about new land and gave it a name of Greenland to attract people towards it (Jeff McIntire-Strasburg, 2007). He then made another journey with a group of people towards Greenland in 985. These people were settled in Greenland and established their colonies there. The land grew prosper and soon there were 3000 people living there (Ingrid Shumway, 2005). Eric was also one of the early Viking explorers of North America (Tiffany Kaylor, 1976). He was willing to explore more lands along with his children however he was injured after falling from horse (Jan Furst, 2004) and didn’t managed to go with them. He lived in his farm in the Greenland till his death in 1003 (Chuck Ayoub, 2004). Eric Exiled from Iceland Eric came to Iceland as a child as his father was exiled from Norway when he murdered a person there (Tiffany Kaylor, 1976). Eric the Red was settled down in Iceland along with his family. He got married with Thorhild (Tiffany Kaylor, 1976) who was the daughter of Jorund Atlisson (Ingrid Shumway, 2005). He received some land at Eriksstadir in Haukadale from Jorund Atlisson as a dowry (Ingrid Shumway, 2005). He built his farm on the land (Jan Furst, 2004). He didn’t get any lesson from the mistake of his father and in 982 following the footprints of his father, Eric also murdered some people. Thorgest was the neighbor of Eric who borrowed few wooden bench boards from him (Chuck Ayoub, 2004). Thorgest refused to return the bench boards and Eric went to his home enquiring about them and tried to steal them. They started fighting and eventually Eric murdered two sons of Thorgest (Ingrid Shumway, 2005). Some historians have also stated that the wooden bench marks were not the matter of dispute among them but there were some â€Å"diasposts† (UXL Newsmakers, 2005) that Eric leave with Thorgest for some time and when Eric ask to give them back, Thorgest refused. These diasposts were symbols of Vikings authority and possess great religious significance for Eric that why he was much concerned about getting them back from Thorgest. The second incident was the murder of Valthjof (Tiffany Kaylor, 1976). Some slaves of Eric started landslides on the farm of Valthjof, in return he murdered the slaves as punishment. Eric took the revenge of his slaves’ deaths (Duncan Thompson, 2006) and killed Valthjof (Ingrid Shumway, 2005). These murders became the basis for the Eric banishment from the Iceland. Thorgest went to the court and complained about the murder of his sons (Ingrid Shumway, 2005). Eric was found offender and the judge Thorness Thing (Chuck Ayoub, 2004) exiled him from Norway and Iceland. He then decided to explore the land which was about 500 miles west from Iceland. The Voyage towards Greenland After exiled from Iceland and Norway, Eric had no other way to go and live. He decided to explore a new land which was situated at the western side of Iceland at a distance of about 500 miles. It could be seen from the peaks of the mountains standing in the western island (Ingrid Shumway, 2005). Eric has also heard about the land from different people. The land was already explored accidentally by Gunnjborn Ulf-Krakuson (Tiffany Kaylor, 1976) who was pushed towards the land by the harsh winds. After him another sailor Sn? bjorn Galti reached the land. Galti was the first Norseman who attempted to establish a colony in Greenland however he failed to do so after facing severe disasters (Chuck Ayoub, 2004). Finally Eric decided to explore the land. He arranges a boat called â€Å"Knorrs† (Duncan Thompson, 2006) that could be helpful throughout his journey. The Vikings used to travel in long boats (Tiffany Kaylor, 1976) and Eric also selected a 100 foots long boat for him and started his voyage. Exploring Greenland The journey was very tough however they managed to reach the southern part of the island. He then moved towards the west coast and settle in that part of the island Ingrid Shumway, 2005). When he reached the land, he found it bit warmer then Iceland. He saw that there were fertile meadowlands that could be best place for farming and keeping the animals. There were many wild animals present in the island but there were no signs of human life (Jan Furst, 2004). Eric decided to establish a colony in the land. Eric the Red passed three years of banishment in the island. He kept on exploring different parts of Island during these three years. He spend his first winter in Eiriksey, the second winter he moved towards Eiriksholmar and in the third summer he explored the northern part of the island and stayed at Snaefell and Hrafnsfjord (Chuck Ayoub, 2004). Back to Iceland After spending three years of exile, Eric returned to Iceland (Ingrid Shumway, 2005) where he told people stories of the new land that he discovered during the last three years. He gave name of â€Å"Greenland† to the island in order to attract the people towards it (Tiffany Kaylor, 1976). Iceland was getting over populated and people were looking for some place where they could have more land for farming and houses (Chuck Ayoub, 2004). The Eric’s portrayal of Greenland attracts many people and they took it as a great opportunity to move towards a land that seems more fertile and favorable for them Ingrid Shumway, 2005). Many Icelanders showed their intentions for traveling towards the new island Greenland. Second Voyage towards Greenland Eric spent a winter in the Iceland and then in 985 (Duncan Thompson, 2006) finally he began his second trip to the Greenland. At this time many people were following him (Ingrid Shumway, 2005). They prepare themselves for the tough journey. People keep their gears and livestock with them in the long boats and then they started their voyage on 25 boats Ingrid Shumway, 2005). The journey was very tough and just 14 boats out of 25 succeeded to reach the destination safely along with their livestock and other luggage. Out of the rest 11 boats some were destroyed in the sea and some people also go back when they find it difficult to reach the new island. Among the 350 survivors (Duncan Thompson, 2006) some became sick and some got injuries also. However the team reached the island and became the first European group to reach this destination (Tiffany Kaylor, 1976). Settlement in Greenland These people started their lives in Greenland. In the beginning there were two colonies established on the west coast of the island. One was eastern settlement and another was western settlement. Eric gave new colonies the names of Eystribygg? nd Vestribygg? respectively (Chuck Ayoub, 2004). Both of these two colonies were established in western coast of the island because only that land was suitable for farming (Duncan Thompson, 2006). The other parts were not fertile and suitable for farming or livelihood. Very soon Middle settlement was also established. Eric choose suitable place for his home and farm and start lining at their like lords along with his family. Eric was also given the title of â€Å"paramount chieftain of Greenland† (Chuck Ayoub, 2004). Eric the Red not only got lot of respect from the people but also become wealthy. He lived with his wife and four children. He had three sons Leif, Thorvald, and Thorstein and a daughter named Freydis (Duncan Thompson, 2006). Eric belonged to pagan religion (Tiffany Kaylor, 1976). His con Leif become a follower of Christianity and spread the religion among the people settles in Greenland (Ingrid Shumway, 2005). He was considered as the person who brings Christianity in Greenland. The wife of Erik also turned to Christianity and she was the one who build this first Christian church of the America along with his son Leif on their farm (Chuck Ayoub, 2004). Why â€Å"Greenland†? When Eric the Red came back Iceland and told people about the new land that he explored he gave the land a name â€Å"Greenland† because he want to attract people towards the new land. He made the new island appealing for the people of Iceland who were suffering from overpopulation and food shortage (Ingrid Shumway, 2005). Eric the Red believed that name of a land could have great impact on the mind of people that’s why he selected a name that express the quality of island and make people to think about it. He explained his logic that â€Å"people would be attracted to go there if it had a favorable name (Chuck Ayoub, 2004). There were many reasons behind his thought of attracting people towards Greenland. Eric was exiled from Iceland after committing murders of some people so he doesn’t have good reputation among the Icelanders. Eric want to restore his good will that’s why he talk about new land and show sympathy for the people who were facing difficulties in surviving in Iceland (Duncan Thompson, 2006). He was also aware of the fact that in order to make a successful settlement in Greenland it is necessary that he should have cooperation of many people. That’s why he attracted and encouraged people so that they join him in his second voyage. Eric possessed good qualities of salesmanship and he utilized these skills very (Chuck Ayoub, 2004). He made people to decide for migration and many people were among him in his second voyage (Ingrid Shumway, 2005). Eric show people wrong picture of the new island so that they went with him. While living in Greenland, Eric choose that best part of land for himself and made his house in the eastern settlement which was the most fertile and green part of the island. (Jeff McIntire-Strasburg, 2007). He did all that just because he wanted more people to move towards Greenland. Iceland was already overpopulated. Eric the Red had already realized that it would be difficult for him to have more land area for farming and living in Iceland whereas in Greenland there was a great opportunity for him to build his home and farm at place of his own choice. When Eric the Red and his followers reached and settled in Greenland, Eric also decided to live there and he spend the rest of his life staying at the same island. He was also dead at the same place that he gave a name â€Å"Greenland† (Duncan Thompson, 2006). Was Greenland really Green? Greenland was actually not a lush green land even in those days (Jeff McIntire-Strasburg, 2007). There were some areas that were suitable for the farming and inhabitation but over the entire island possessed harsh climate. The reality was different from what Eric showed the people. In reality Greenland is icier then Iceland and Iceland is more green then the Greenland (Tan Wee Cheng, 2001). Most of the area of Greenland is covered with ice and there is not much greenery and fertility in the land. The island remained blocked due to ice in many months of the year and activities of people are also badly suffered during these months. From July to September people restored their activities and make arrangements for their survival through out the year (Tan Wee Cheng, 2001). The act of Eric to insist people towards Greenland by portraying a wrong picture in front of them is considered by some people as a â€Å"greatest fraud in the history of the world property† (Tan Wee Cheng, 2001). Because many people leave Iceland and go with him towards Greenland by imagining greenery of Greenland but in real there was a â€Å"desolate coldness and hostile environment† in the island (Tan Wee Cheng, 2001). Though the colony grew but the people soon died due to unfavorable climatic conditions. Difficulties of the Settlers The livelihood was not very charming at Greenland (Ingrid Shumway, 2005) especially in winters traveling and hunting became very difficult. However in the season of summer the traveling and farming conditions of the land became much better and favorable to the colonists. Each of the settlement form a group of people who went to the bays of the island and hunt there for food and other essential living commodities like ropes beached whales and tusks etc (Chuck Ayoub, 2004). Eric and his fellow settlers of the Greenland faced several problems in the island. First of all they have to maintain a balance between population level and food supply otherwise there would always a chance of food shortage. They managed to get enough food that they hardly keep their bodies and soul together (Chuck Ayoub, 2004). Many historians believe that the settlers were facing certain problems while living at new place because they failed to blend themselves in the new surroundings. They were familiar to a different life style but in the new place the situation demanded something else. Many of them could not change themselves according to the requirement of the situation and faced many difficulties in their lives. Many people missed their fellows and relatives who were left in the Iceland and they feel depressed and lonely without them (Chuck Ayoub, 2004). They faced many problems but succeeded to establish a colony in Greenland that properly grew with time and the colony became â€Å"one of the great stepping stones in Norse expansion and exploration† (Chuck Ayoub, 2004).

Native Son, A Critical Review :: essays research papers

Bigger, Crime, and Society In the heated trial that determines whether Bigger Thomas will live or die, his supportive defense attorney exclaims, â€Å"You cannot kill this man, your Honor, for we have made it plain that we do not recognize that he lives!† Living in the Chicago slums as a poor, uneducated young black man whose only confidence can come from acts of violence, Bigger Thomas of Richard Wright’s novel Native Son is destined to meet a poor fate. Anger and hopelessness are a daily reality for him as he realizes that his life has no real meaning. When he accidentally murders a young, rich, white woman, however, his actions begin to have meaning as he accepts the crime as his own, even while he lies to the authorities. Bigger is, of course, taken down by a society who takes offense at the remarks of his supporters and seeks to justify itself. Bigger himself is doomed, but his emotions, his actions, and his motivations all help to give the reader a window into the mind of a criminal and a r epressed inner city African American. Fear, flight, fate. These are the three simple and meaningful words chosen by Wright to mark Bigger’s sad existence. Growing up angry at the white world, he is forced into working as a chauffeur for a rich white family, the Daltons, to support his struggling family. He is frightened and angered by the attempts of Mary Dalton and her Communist friend Jan to be friendly to him and interprets their actions as condescending. As he tries to stifle a drunken Mary to avoid detection after carrying her upstairs, he accidentally kills her. In a time of panic, he burns the body in the furnace and concocts an elaborate lie imputing the Communist Party. He lies, dodges questions, and even tries to demand ransom, but this can only last for so long before Bigger is named as chief suspect. He brings with him in flight his girlfriend Bessie and later kills her, as she cannot continue with him nor return home. After being caught and brought to trial he is supported by attorney Boris Max who de fends him intensely with his own eloquence and conviction. Bigger discovers that the man, though white, feels genuinely for him, but in the end, as dictated by fate, he is sentenced to death and is granted no clemency by a society refusing to take any responsibility for a member for whom it has failed to care.

Rewards and Challenges Essay

I know that in today’s society there will be many challenges one will face when choosing to become a teacher. I believe that learning how to maintain a classroom’s balance might prove to be difficult to a first year teacher. I know it will take a lot of patience and critique from peers to get into a â€Å"flow†. Teachers make literally hundreds of decisions every day, and many of them must be made with nearly spilt-second timing. There may be an issue of an electronic failure that prevents a teacher from following a prepared lesson plan. He/she will have to decide on how to teach the curriculum without the use of that aid. There may be an instance where behavior is an issue and the teacher needs to decide if the entire classroom should be effected or just a few students. Another challenge for a first year teacher might be how to identify bullying. I’m sure that as students gather on the playground or in the lunchroom where there is limited supervision in all areas, there may be some bullying happening that may appear to the teacher as play. It is proven that people who bully take advantage of imbalances in power, such as greater size or strength, higher status, or the support of a peer group. I feel it is vital that a teacher needs to get to know her students early in the year to recognize behaviors that might lead to bullying or those who may become targets. The student’s socioeconomic status will strongly affect learning. Some students may have parents with well paying jobs and are able to travel and perhaps wear more expensive clothing. Other students may barely have enough to eat and live in less than  adequate housing. I also feel that due to this status, some students may not have a strong support system at home to assist in their daily learning making it difficult for a student to be successful. As there will be many challenges, there are many rewards as well. The rewards in teaching can either be intrinsic or extrinsic. Many people decide on the teaching profession due to the intrinsic rewards. I feel for myself, the most rewarding aspect would be seeing a student grow throughout the  year. They may begin with little knowledge on a subject and as the year progresses, a teacher may witness the day when â€Å"the light bulb goes on.† When I was in school, I found it very difficult to maintain an interest in my History courses. I found the information very boring and felt at the time had no impact on my current life. I can’t remember one single teacher that I had in this subject that was able to teach the curriculum in a way that I could maintain it. As I got older and became interested in the History channels on television and watching documentaries, I became extremely interested in this area, especially on the Civil War. I feel that if given the opportunity, I would teach in a way that would capture student’s interest. This would be a great reward to know that I was known a teacher that helped a student understand and appreciate our nation’s background. Another reward would be on the extrinsic side. I have a large family, so as the mother of four children, I look forward to summer vacations. Also, when there are snow days, I’m not trying to find daycare. I am able to have the same hours as my children so that we  may have plenty of family time together. This is very important to me personally. Also, other economic factors have influenced my attractiveness to teach. The annual salaries have been virtually guaranteed to increase. The benefits such as medical, dental and retirement are usually provided and the job is secure. In today’s economy, knowing that one has a profession that has this type of security is vital to families. If given the opportunity, I would love to be able to make a difference in the life of a child. I would take the kind of personal interest on an individual basis to ensure the success of all students that give an honest effort. I feel that with proper home support and a teacher that is committed to their position, every student has an opportunity for a successful future. APA Citations Teachers make literally hundreds of decisions every day and many of them must be made with split-second timing. ( Kennedy 2006) â€Å"Introduction to Teaching† (2011) p.10 People who bully take advantage of imbalances in power, such as greater size or strength, higher status, or the support of a peer group. (2011) â€Å"Introduction to Teaching† (p. 86) Introduction to Teaching (2011 Kauchak and Eggan) â€Å"Diversity: The Changing face of American Classrooms† (p. 20) Introduction to Teaching (2011) â€Å"Rewards and Challenges in Teaching† (p. 5) Introduction to Teaching (2011) â€Å"Extrinsic Rewards† (p. 8)

Marketing Strategy of Tung Lok Essay

Mode of entry: In international marketing, modes of entry indicate the risk of foreign market represents, the amount of resources required and how the company can enter the market. Political risk and financial risk are the two major factor that Tung Lok will assess to understand deeper the United Kingdom markets before investing in. The purpose of the political risk assessment is to evaluate the political stability of UK. The changes in a country’s political structure and policies can cause the loss of the investment or business. There are 3 main types of political risks here: Ownership risk Operation risk Transfer risk Naturally, UK government will favor the local companies than the foreign companies in order to encourage the domestic economic development. So the foreign companies will counter many policies which can lead to the end of their business such as Expropriation and Confiscation. The company’s assets will be seized and an amount of compensation will be paid to the owners, which is a form of expropriation. Confiscation is a transfer of the ownership from the foreign company to a host company without any compensation. The foreign company cannot be operated by entirely foreigners as the foreign worker quota is limited. The government will demand a partial transfer of ownership and management to the local and implant regulations so that a large share of the product is locally produced and the main profit remains in the country. This process is domestication. While shifting funds between countries, many companies running overseas are facing common problems, for example, shortage of foreign currency in the local bank. Government officials drag on the negotiation as foreign company requires more approval letters and documents. High tax and government price control of the import affect the competitiveness of the company as the input price increases. To deal with these problems, long term contracts should be formed with the potential and essential partner companies to ensure sustainable resources. In order to penetrate the UK’s market, Tung Lok can approach in an direct way like franchising. A local restaurant or company will cooperate  with Tung Lok and the name of the restaurant will be Tung Lok too. Facilities, decoration and operation will be in Tung Lok’s control and adjustment, however, the staffs, crew members or the food supply will be recruited locally. This method makes sure that Tung Lok holds a stable business ground even though 30% of the profit stays back in UK. Target market Tung Lok restaurants are famous about their Cantonese–cooking style which offers exclusive collections of refined dinners and continually attract the loyal followings. Each of the restaurants offers various courses of dining concept targeted at different market segments, from budget individuals to high-income customers. The primary market is the British who earn a middle or upper income. Chinese food can be popular and the intensity is raising but Britain is the largest market in the world and the land of opportunity. The main menu consists of many traditional Chinese dishes at an average or slightly above average price. The restaurant will be located further to the center of London to cut cost of the rental, however, near to some business and office district like Canary Wharf in Tower Hamlets, London with high concentration of shops and businesses. Officers can prefer a quick bite at the Asian restaurant with a warm and relaxing atmosphere. The secondary target market is the British Asian in UK, which consists of 8% of the total UK population, 63 million people in 2013. The British Asian is highly brand loyalty and favorite the Chinese cuisine. Tung Lok restaurants commit to bring the finest and freshest of the food to the customers with the upmost care in the most authentic Cantonese style. The group not only brings a Asian kitchen to UK but also the entire culture and tradition to experience here in Tung Lok. Marketing positioning As a newly launched restaurant in the region, Tung Lok aims to establish and stabilize the business in the first 4 months instead of maximize the profit generator. This period of time is crucial to Tung Lok as the initial image and reputation will position in the customers’ minds and slowly but steady build up the brand loyalty. Certainly, the prices in the menu are final and, best, kept constant throughout the business. Since the priority is quality over price for the starting period, promotion and advertisement can be  published in the newspaper and around the area. The restaurant is not confident that the first month will have any profit due to the intensive investment and slow business, however, a possible goal to strive for. Deals and happy hours are common to attract new customers’ attention with family deal combo and crowded group of officers. Saving cost does not mean treating the staffs poorly as outstanding food must come with good services. Staffs must be provided uniforms and chef must be equipped with sufficient kitchen tools and raw materials. Trainings are provided to all the crew and facilities must be maintained to the upmost level of cleanness and tidiness. Safety and standardization must be set as the foundation despite the costly price. Fierce competition from local shops will snatch the customers away and customers can unconsciously deny Chinese food. So the taste of the food will be edited slightly to suit the local’s appetite closer but not removing the authenticity of the dish. Marketing objective: A detailed schedule shall be prepared and filed in Singapore to propose to UK authority for approval to launch our restaurant at the end of 2013. From January 2014 to June 2014, 1 team needs to research and study the local trends of food favor and appetite to create most suitable dishes in Cantonese style but suitable for the British. Another team will investigate and liaise with a Britain company to find a location for the restaurant. The restaurant will be in operation in latest October 2014 and till the end of 2014, the restaurant will set a goal to create 10% of customers’ awareness through any means like advertising and promotions. Executive Summary  Tung Lok Group is a chain of Chinese restaurants paved the modern Chinese cuisine in Singapore. The first restaurant was opened in October 1980 at Corthorne Orchid Singapore. The dishes here are served in Cantonese-cooking style and attract a lot of diners’ attention. Currently, Tung Lok Group consists of 40 restaurants in Singapore, Indonesia, and China bearing the famous hallmark reputation of high-quality food, exceptional service and outstanding design. Andrew Tjoe is the executive chairman and the very founder of Tung Lok. In 2012, due to many external factors such as economic crisis, raising completion and internal factors like closure of 6 Tung Lok  restaurants, the revenue decline to S$86.6 million from 94.3 million from past years. However, Tung Lok still has a higher gross margin of 71.6% from 69.9%, meaning Tung Lok’s business is operating profitably. The Asia market has become saturated of Chinese cuisine. A raising need for a new market to invest in is very necessary. So a faraway land decided to place the Group’s future in is London, England. Locally the Chinese cuisine restaurants have appeared for a long time but the intensiveness is low, moreover, their category and nature are totally different from Tung Lok. Cantonese-cooking style is not properly introduced in London and most of the restaurants serve non-authentic or similar recipe. A fresh and enormous market like United Kingdom is very potential and promising for Tung Lok to bloom.